Updated: October 2026
Anyone who quotes you a price without asking questions is misleading you. That said, after more than 300 projects we can give you honest ranges so you can place your own project — and spot out-of-market quotes, high or low.
Price ranges in 2026
Simple B2C store
Shopify or PrestaShop
€5,000 – €20,000
Simple catalog, design on a premium theme, standard payments and shipping, no complex integrations.
Custom B2C eCommerce
PrestaShop or Magento
€20,000 – €50,000
Own design, custom functionality, a first integration (ERP or logistics) and data migration.
Integrated B2B portal
Magento (Adobe Commerce)
€40,000 – €120,000
Per-customer pricing and catalogs, recurring orders, bidirectional ERP integration, approval flows.
Platform migration
Depends on origin and target
€15,000 – €60,000
Preserving SEO, customers and order history. Cost depends more on data and integrations than on the platform.
Add the cost of operating: maintenance and support (from €300-500/month for a simple store to several thousand for a critical B2B), specialized hosting, and licenses or fees if the platform is SaaS. A store without a maintenance budget degrades within a year: security, speed and conversion.
What makes a project more (or less) expensive
Integrations
Connecting the ERP (SAP, Business Central, Holded), PIM or logistics moves the budget most — and returns most: it removes daily admin work.
The catalog
200 simple SKUs is not the same as 30,000 with variants, per-customer price lists and multi-warehouse stock. Catalog structure drives platform and hours.
Design
A well-adapted premium theme costs a fraction of a fully custom design. For most SMBs, professional theme adaptation is the best cost-to-result ratio.
Data migration
Customers, order history, inherited SEO: migrating well takes analysis and testing hours. Migrating badly costs far more afterwards.
How to request a quote that is actually useful
- Describe the business, not the website: who you sell to, how many SKUs, which systems you use (ERP, PIM) and which process you want to get rid of.
- Ask for the breakdown: design, development, integrations, data migration and training itemized. A single figure hides cuts.
- Ask about the day after: what maintenance includes, the support SLA, and the cost of evolving the store.
- Distrust the extremes: neither half the market price nor double it usually has a technical justification.
Still unsure which platform fits you? Start with our Magento vs PrestaShop vs Shopify comparison — cost depends on that decision more than on any other.
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