VTEX Specialists

When to choose VTEX

VTEX is a cloud commerce platform born in Brazil, with a very strong presence in Latin America. It fits particularly well in three situations: when you want to operate as a marketplace and sell other sellers' products alongside your own; when you have physical stores and need stock, orders and pickups to work as a single system; and when you sell in several countries in the region and want to do so on a platform with local presence, a supplier ecosystem and connectors for each market's payment methods.

It isn't always the best option. If the project is a brand store with a standard catalogue in a single country, Shopify usually gets up and running sooner. If you need full control over code and infrastructure, Adobe Commerce (Magento) gives more freedom. Because we work with all of them, we make the comparison with your case in front of us, looking at total cost and not just the licence, which is negotiated with VTEX and which we review with you at the outset.

Marketplace: selling third-party products and selling on other channels

In VTEX the same account can play two roles. As a marketplace, it brings in external sellers who list their products in your store; you decide which products you accept, how they are matched to your catalogue and what commission applies. As a seller, your products can be sold on other connected marketplaces.

The technical side is configuration; what takes more work are the operating rules. Who handles customer service, who manages returns and complaints, how an order with products from several sellers is split, how payments are settled and what minimum content quality each product page must meet. We define those rules with you before opening the platform to third parties, because they are what decide whether the marketplace works.

Sellers can operate from their own VTEX account or connect from their own systems through the platform's APIs. For each case we prepare the onboarding process: what data the seller must send, how their catalogue is validated and how they receive and confirm orders.

Omnichannel: in-store stock sells too

VTEX's omnichannel value lies in treating warehouses and stores as a single network. Each stock location is set up with its capabilities, home delivery, order fulfilment or pickup point, and the platform decides where each order ships from based on availability and cost. With trade policies, each channel can have its own assortment and prices, for example the website, your in-store sales staff's app or a trade channel.

For this to work, each store's stock has to be synced at the right frequency and store teams need to know what to do with an online order. We design those flows together with the integration with your ERP and warehouse management system, which is usually where the real inventory data lives.

How we work on VTEX between Europe and Latin America

We are VTEX certified and work from our offices in Barcelona, Miami, Bogotá, Lima and Santiago de Chile. For a project in Colombia, Peru or Chile that means a team in your time zone that knows how things operate there; for a European brand entering Latin America, a single team covering both sides.

In development we choose carefully how to build the front end: Store Framework, on VTEX IO, when you want to make the most of the platform's components, or FastStore when the priority is performance and a more decoupled front end. We integrate VTEX with SAP, Microsoft Dynamics 365, Oracle NetSuite, Odoo, Salesforce CRM, HubSpot, Akeneo and Pimcore, among others, through its APIs, and we migrate existing stores with their catalogue, customers and redirects.

Before developing we set the scope with your team: how many accounts and countries, how the catalogue is organised, which trade policies are needed, how logistics is split between warehouses and stores and which systems need connecting. That document is the basis for the budget and the schedule, and avoids discovering requirements halfway through the project.