Shopify Plus Specialists

What Shopify Plus adds to a Shopify store

Shopify Plus is not a different platform: it is Shopify's enterprise plan, with the same core, the same admin and the same way of working with themes and apps. What changes is the room for manoeuvre. Plus opens up customisation of the checkout steps, adds native B2B features, lets you run several expansion stores from a shared organisation admin and offers higher API limits, which shows when your ERP, PIM or logistics system syncs large volumes of data.

It also includes tools designed for large teams, such as centralised management of users and permissions across stores. BMITZ is Shopify Plus certified, and we work with it alongside our integrations with SAP, Microsoft Dynamics 365, Oracle NetSuite, Odoo and other ERPs.

Moving to Plus doesn't mean using everything from day one. The usual approach is to enable first the capability that drives the move, whether B2B, the checkout or a second store, and expand later as the business requires.

B2B on Shopify Plus

Plus's B2B features let you set up business customers with several locations and several buyers, assign them their own catalogues and price lists, set deferred payment terms and define quantity rules, such as minimum orders or case multiples. The trade buyer logs into the same store and sees their prices and terms; consumers keep seeing theirs.

There are two ways to organise it: a blended store, serving consumers and businesses with the same catalogue and theme, or an expansion store dedicated to the trade channel. The first keeps maintenance simple; the second gives freedom for a different design, catalogue and processes.

The critical point is almost always the ERP. If customer-specific pricing can be expressed as catalogues and price lists, synchronisation is straightforward. If it depends on very elaborate conditions, we analyse it first, because another platform such as Adobe Commerce may be the better choice.

Day to day, sales reps can prepare orders on behalf of a business customer from the Shopify admin, and the buyer reviews and pays them under their own terms. That way the B2B store doesn't replace the sales team: it takes administrative work off its hands.

Customising the checkout without losing stability

On Plus the checkout is adapted through extensions: your own blocks in the information, shipping and payment steps, extra fields, conditional messages and rules that decide which shipping or payment methods are offered, or which discounts apply, depending on the cart or the customer. That logic is written with Shopify Functions and runs inside Shopify's infrastructure.

The advantage of this model is that customisations don't touch the checkout's core code, so they survive platform updates with no extra maintenance. If your Plus store still carries legacy customisations from the previous system, we review them and move them to this model.

Expansion stores, and when Plus pays off

An expansion store is an additional Shopify store within the same Plus organisation. It makes sense when a market needs a different catalogue, legal entity or operation, when a second brand should have its own store, or when the B2B channel runs separately. If the only things that change between countries are language, currency and prices, Shopify Markets within a single store is usually enough. Each expansion store has its own catalogue, so to keep products and stock consistent we rely on the ERP or a PIM such as Akeneo or Pimcore.

Plus pays off when you need one of its capabilities, whether B2B, a custom checkout, several stores or API volume, or when your sales volume makes its subscription model worthwhile compared with the other plans. We work it out with you using your real figures before recommending the move.

With several stores and more volume, the integration architecture becomes more important. We assess whether each store should connect directly to the ERP or whether an intermediate layer that distributes products, stock and orders across all of them, with centralised monitoring and retries, pays off.