WooCommerce Specialists

WooCommerce: the store inside your WordPress

WooCommerce is an open source plugin that turns a WordPress website into an online store. Its great advantage is that content and commerce live in the same system: the same editor, the same users and the same team publish articles, guides, product pages and campaigns. For brands and publishers already working with WordPress, adding sales does not mean changing tools.

Because it is free software, the code and data are yours and you can host the store wherever you like. The trade-off is the same as with any self-hosted platform: the server, backups and updates are your responsibility or your agency's.

BMITZ has been building eCommerce since 2004 and we work with WooCommerce alongside Magento, PrestaShop, Shopify and VTEX, so we don't propose it by default: we propose it when it fits.

When WooCommerce is a good choice and when it isn't

It fits when content matters as much as the catalogue: brands that sell by explaining, publishers, training or service companies selling digital products, subscriptions or bookings, and organisations whose corporate website already runs on WordPress and want to keep a single system.

It is a weaker fit for very large catalogues, very high order volumes or B2B with complex rules. WooCommerce can get there, but through extensions and optimisation, and every plugin added is code that has to be maintained, that can slow the store down and that can clash with another one at the next update.

In those cases we assess Adobe Commerce (Magento) with you if the weight lies in the catalogue and B2B, or Shopify Plus if you'd rather not manage infrastructure, comparing total cost of ownership rather than just the launch cost.

How we run a WooCommerce project

We start with scope: catalogue, payment and shipping methods, countries, systems to connect, and what WooCommerce covers out of the box, what needs an extension and what needs custom development.

We build a lightweight bespoke theme instead of a multipurpose theme packed with features nobody uses, and keep the plugin list as short as possible. Custom business logic goes in our own plugin, never inside the theme or by modifying WooCommerce's code, so updates don't wipe it out.

We work with version control and a staging environment where we test every WordPress, WooCommerce and plugin update before applying it to the live store. Hosting is sized and configured with the right caching for a store, which is not the same as for a blog.

Integrations: ERP, CRM, payments and logistics

WooCommerce provides a REST API and webhooks for connecting the store with the rest of the company's systems. We integrate WooCommerce with ERPs such as SAP, Microsoft Dynamics 365, Oracle NetSuite, Odoo, Holded, a3ERP or Sage; with CRMs such as Salesforce, HubSpot or Zoho CRM; and with PIMs such as Akeneo or Pimcore when the catalogue is managed outside the store.

For payments we work with Stripe, Adyen, Redsys and PayPal. For each integration we define which data flows (stock, prices, orders, customers), in which direction and how often, and add retries and alerts so a temporary failure doesn't turn into lost orders or out-of-sync stock.