Digital Marketing

We’ll make your business sell more online

We grow the business online and offline: we analyze and enhance what you already have and take care of your eCommerce design.

We create consistent brand experiences whether customers shop in a physical store, on desktop or on mobile, preserving your brand’s essence and values. We specialize in omnichannel development and are always focused on return on investment.

Acquisition, conversion and loyalty

We work on SEO and organic positioning, SEM and Google Ads, social media management, search engine marketing, email marketing, link building, online reputation management, affiliate programs and display marketing.

On top of all that we add advanced consulting, campaign analysis, database management, graphic design and creativity, strategy development, SEO analytics, branding, corporate identity and packaging. But remember: always focused on return on investment.

Measure properly before you invest

Before increasing campaign spend we check what the store is actually measuring. It's common to find purchases recorded twice, checkout steps that aren't tracked or channels credited with sales that aren't theirs. With data like that, every budget decision is a gamble.

We set up eCommerce analytics with the events that matter (product view, add to basket, checkout start, purchase and return), respecting the user's cookie consent. Where possible, we cross-check each channel's revenue against the real margin recorded in the ERP: a campaign that sells a lot of low-margin product may be losing you money.

With measurement in order, budget is allocated by channel and product family according to what each one contributes, not out of habit. Reports focus on a few figures the management team can follow every month: sales, margin, acquisition cost and repeat purchase.

Data-driven conversion optimisation

Driving more traffic to a store that doesn't convert is the most expensive way to grow. Optimisation work starts with the funnel: on which pages and devices people drop off, which searches return no results and which checkout fields cause errors.

From that diagnosis we draw up specific hypotheses, prioritise them by impact and effort and, when traffic volume allows, validate them with A/B tests before rolling them out across the store. Because we build the platform, changes don't stay as recommendations: the same team implements them.

Not everything is solved with tests. Sometimes the obstacle is an unclear delivery time, shipping costs that only appear at the end or a product page missing the information the customer needs to decide. Reviewing those points with the customer service team, who know the questions that come up most, often delivers the first improvements.

Email and CRM: selling to people who already bought from you

Winning a new customer costs more than getting an existing one to come back. That's why we connect the store to the email tool or the CRM, whether HubSpot, Salesforce or Zoho, to segment by purchase history instead of sending the same newsletter to everyone.

The core automations for an online store are the welcome series, abandoned basket, replenishment reminders for regularly consumed products and post-purchase communication. All of them rely on the consent the customer has given and on data the store already generates, and they are reviewed against the results of each send. A well-kept customer database is an asset of the company, not of whichever tool happens to be in use.